The Mid-Week Surprise: Tere Ishk Mein Sunday Box Office Collection Report
The highly anticipated romantic drama, Tere Ishk Mein Sunday, directed by Rohit Shetty and starring Sidharth Malhotra and Pooja Hegde, has completed its opening week at the box office. Released strategically on a Wednesday, the film aimed to capitalize on the extended mid-week release and the buzz surrounding the fresh pairing and the director’s shift from high-octane action to heartland romance.
However, the initial box office figures suggest that while the film found appreciation among its core urban audience, it struggled to capture the mass hysteria typical of a Rohit Shetty project.
The Opening Week Tally: A Mixed Bag
Tere Ishk Mein Sunday opened to a respectable figure but experienced fluctuation throughout its first week, reflecting mixed critical reception and significant competition from holdover films and a new international release.
Here is the approximate collection breakdown for the film’s first seven days (India Net Collection):
| Day | Day | Collection (Approx. – Sacnilk) | Trend / Change |
| Day 1 | Wednesday | ₹6.50 Crore | Respectable opening for a mid-week release. |
| Day 2 | Thursday | ₹5.10 Crore | Expected drop after the initial rush. |
| Day 3 | Friday | ₹4.85 Crore | Slight dip, indicating cautious word-of-mouth. |
| Day 4 | Saturday | ₹7.25 Crore | Significant weekend jump (49.5%) due to family audiences. |
| Day 5 | Sunday | ₹8.80 Crore | Best day of the week, driven by positive weekend vibes. |
| Day 6 | Monday | ₹3.10 Crore | Expected sharp drop on the first weekday. |
| Day 7 | Tuesday | ₹2.80 Crore | Steady decline. |
| Total 7-Day Collection | ₹38.60 Crore | A decent, but not spectacular, first week. |
The film managed a first-week total of approximately ₹38.60 Crore in India’s Net collections. While this figure is solid for a non-festival release, it falls short of the blockbuster numbers usually associated with the Rohit Shetty brand.
The Weekend Lifeline: A Strong Jump
The most encouraging sign for the makers was the excellent growth over the weekend. The film saw a nearly 50% jump on Saturday and its highest single-day collection on Sunday (₹8.80 Crore).
This surge confirms that:
- Urban & Family Appeal: The romantic premise, clean humour, and musical score resonated well with family audiences in metropolitan centres and multiplexes.
- Positive Word-of-Mouth: Despite initial mixed reviews, the film generated enough positive buzz among viewers to drive weekend footfalls, a key indicator of longevity.
The Weekday Struggle and Competition
However, the film’s performance took a notable hit starting Monday. The expected sharp decline on the first weekday suggests that the film lacked the widespread, mass appeal to sustain high collections across single-screen theatres in smaller towns.
Furthermore, Tere Ishk Mein Sunday faced tough competition. The holdover success of the action-thriller Kalyug 2.0 and the strong release of the Hollywood sci-fi blockbuster Cosmic Rift diverted a significant portion of the youth and action-loving audience.
A Different Rohit Shetty: The Shift in Genre
The film’s performance must be viewed in the context of Rohit Shetty’s change in direction. Known for the multi-crore action franchises like Singham and Golmaal, Tere Ishk Mein Sunday was a conscious pivot towards a more intimate, character-driven romantic drama. While the film delivered on its promise of heart and humour, it clearly did not inherit the automatic ₹20 Crore-plus opening day draw of his established action brand.
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Conclusion:
Tere Ishk Mein Sunday has managed a decent, respectable opening week, securing a first-week figure close to the ₹40 Crore mark. The strong weekend growth is a huge positive, proving the film has found its niche. However, the drop-off during the weekdays means the film will have to rely heavily on its second weekend performance to achieve a profitable verdict. The next few days will determine if this romantic drama can sustain its run and truly become a mid-week surprise hit.
